Distribution – Kuwait
GLOBAL MARKETS AND PARTNERSHIPS:
The group has earned its reputation as a trusted and ethical partner. With over five decades of international experience, we are confident in our knowledge and insight of customer needs across markets in Europe and the MENA region. Our current product range includes several types of aerosols and liquids with distributors around the world.
We proudly uphold our business values of transparency and building strong relationships. Our core strengths are our merchandising, brand building, and in-store marketing capabilities.
DISTRIBUTION
In order to focus on the delivery of our fast-moving consumer goods brands KWIK and LULU, we established a separate distribution entity. In true ASI spirit, with effort and dedication, this distribution platform has grown to encompass more brands.
ASI’s logistics infrastructure is developed enough to serve the market with a large fleet of delivery trucks and ample warehousing space.
DISTRIBUTION DIVISIONS:
Along with institutional clients like ministries, restaurants, cafés and stores, we also reach individual clients through our website. We provide quality service to the whole spectrum of retail formats, including hypermarkets, co-ops, self-service stores, and groceries. Apart from these, we also cover non-traditional avenues like hotels, food and beverage outlets, clubs and other recreational entities.
E-COMMERCE:
What better way to stay safe during the pandemic than shop online? Our ecommerce website is a convenient way for customers to purchase hygiene and lifestyle essentials from the safety of their home. A user-friendly interface greets customers, who can take advantage of the latest offers. What’s more, we offer fast and convenient delivery as well.
B2B:
Today, Al Sharhan Industries is the supplier of choice for prominent retailers, institutions, restaurants and more. Our accomplished and dedicated sales force, with their thorough understanding of the market and its dynamics, form the backbone of our operations in Kuwait.
We also supply products to businesses to meet their hygiene, sterilization, and detergent needs. Today, we have become a prominent supplier to:
Today, Al Sharhan Industries is the supplier of choice for prominent retailers, institutions, restaurants and more. Our accomplished and dedicated sales force, with their thorough understanding of the market and its dynamics, form the backbone of our operations in Kuwait.
We also supply products to businesses to meet their hygiene, sterilization, and detergent needs. Today, we have become a prominent supplier to:
- Key accounts and private supermarkets
- Cooperative societies and branches
- B & C class retail
- Groceries
- E-commerce platforms
- HORECA
- Perfumeries
- Government sectors
- Cleaning companies
- Oil field
We also offer flexible credit facilities to our partners based on their financial criteria. This is mutually beneficial and ensures that our products are favored across all trade channels.
MEDICAL SECTOR:
As a group, we are proud to be the trusted supplier to the Ministry of Health Kuwait for a wide range of disinfectants. In fact, during the COVID-19 pandemic, the company doubled its production capacity to meet the needs of both the ministry and private sectors. In addition, ASI also introduced a wide variety of products including medical and personal sanitizers, professional-grade disinfectants and more.
SALES & MARKETING CAPABILITIES:
Our well-structured sales teams, including sales and marketing managers, supervisors, salesforce, merchandisers, and promoters are an essential asset and strength in the Kuwait market. They represent the backbone of our business. Our teams are structured into multiple verticals driven by market segment. Each of the divisions below is led by a dedicated manager heading a sales team.
- Division 1 – Cooperatives and Key Accounts
- Division 2 – Traditional Trade and Groceries
- Division 3 – Institutions and HORECA
- Division 4 – Medical and Government Supplies
- Division 5 – E-Commerce and ASI – Online
- Division 6 – Oil & Gas
The business divisions are also supported by a Marketing department which is responsible for the brand strategy, budget, digital marketing, as well as trade and shopper marketing.
OPERATIONAL CAPABILITIES:
Al Sharhan Industries is supported by its team of over 300 employees. ASI’s extensive manufacturing experience ensures that all special packaging requirements of imported brands are met. The large fleet of delivery trucks means lead time for all orders is within 48 hours. ASI also offers lucrative credit terms to partners and uses a tailormade system to generate sales and analysis reports.
PARTNER WITH US
With decades of experience and an established presence in Kuwait and the MENA region, Al Sharhan Industries is your ideal distributor in Kuwait. Be part of our success story. With a retail and wholesale presence in over 35 countries, there is no better time to join our network of partners than now. We believe that our values are the strength of our business:
- Transparency
- Brand building
- Merchandising
- In-store marketing
- Strong trade relationships